EA are one of the biggest video game publishers, and famed for destroying good games, issuing almost identical "sequels" to their sports games every year, for full price, issuing thousands of expansion packs, many with bugger-all content, for some of their other games, and working their staff even harder than other video game companies. And they've been doing it for years - I have a game from 1992 that has a hidden jab at EA.
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A still more glorious dawn awaits, not a sunrise, but a galaxy rise, a morning filled with 400 billion suns - the rising of the Milky Way